604,256 meals for children in need and we're just getting started.
Notch was founded on the belief that it's better to give than it is to receive. For us, it's more than a motto, it's a way of life and it drives just about everything we do as a company. Every day, millions of people are faced with urgent need. My wife and I get a lot of joy from helping others and we saw an opportunity to make a significant impact through Notch. Inspired by companies like Project 7, founded by Tyler Merrick and TOMS, founded by Blake Mycoskie, we decided to start making a difference with the very first Notch hat we sold.
Today, over 1 billion people in the world live on less than $2 per day and most of them lack access to food, clean water, and adequate shelter. Many of them are children. We find this fact to be unacceptable, and we aim to put a serious dent in the problem. Rather than form our own non-profit, we decided to find an organization that was already meeting this need and partner with them. We wanted to find an organization that was extremely efficient in the way they served so that as much as possible went directly to the need. And we found just such an organization in Children's Hunger Fund. For every dollar they receive, CHF gives 99 cents where it's needed most and since they were founded, they've provided over 1 billion dollars in aid to over 300 million children worldwide. Forbes.com has rated them one of the most cost effective charities around and they consistently receive top marks from organizations like Charity Navigator that monitor charities.
For every Notch hat you purchase, we provide 1 meal to a child in need through our partner, Children's Hunger Fund. To date, your purchases have provided 604,256 meals and we're just getting started. Every time you purchase a Notch hat, you're not just buying one of the world's greatest and most innovative hats, you're delivering hope to a child. Learn more about Children's Hunger Fund.
Thank you for your purchase and thank you for helping us to deliver hope, one Notch hat at a time.
Paul & Terra Cunningham